As promised I am starting the outfoscions series with Onze Technologies. With their first and primary product Latlong.in they are trying to decode the maps for the rest of us. Latlong tries to give you the information on the go, hence the best way is to deliver by SMS. But the biggest problem for delivering the route on the SMS is 160 character limit. Guys at Latlong came up with a plan of decoding the last ~5km route to destination. This is a brilliant idea considering most of the time users struggle in last five kilometers. Any detailed information from a known landmark in last five kilometers is the way we generally give directions to our friend. LatLong tries to do the same on sms.
You can start using by sending “help” to 90088 90088.
This Sunday I met them at their office. In fact I used their own service to reach their office. It was great fun talking to all the four (Sud, Rahul, Sairam and Pavaman) founders.
Here is an interview I did with them. I am not an interviewer as such. But I have tried to ask questions, which probably will help you know more about LatLong.in. Thank you Sud for taking time out.
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