Social Media, Fastrack and a gift to top commenter
Usage of Social Media by Indian brands has increased recently. Sunsilk started it with the introduction of sunsilk gang of girls. I am not sure how far it has worked. What I am sure is there is some movement happening as more and more brands are trying to involve their customers. Which is the best part of social media, P2P kind of involvement between brands and users. Works for both consumers and brands.
Not very recently Indian youth brand Fastrack also got into an area where it wants to interact with its web2.0 savvy customers directly. Along with wrist watches they are also into eye wears [I own a pair of glasses and I am big fan of bikes that John rides both in personal & other professional life] both find consumers in youth, I am happy that social media doesn't mean just *orkut* to fastrack. We need to see how far Fastrack will go in this new exciting journey.
Fastrack sent me a brand new neon disk watch to try out. I already have about five watches from different companies. So I guess I would be good enough to give some comments. So here are my comments after using it for about two weeks. Neon disk range is stylish anaolg watches targeted at youth. They don't have needles but has rotating disk to show the time.
+ves : Its stylish, light and easy, It looks uber cool with your evening wear, those disks and neon light has some geek factor :)
-ves : May not really go well with your formal dressing. But I guess you will be using a different watch for that right? No date functionality.We need that really.
OK now the happy news is Fastrack agreed to pass on the watch to any of my reader as a gift. I decided it should go to commenter with maximum number of comments on this blog. So ManojVasanth congrats.
Ohh thats just great news!! Thanks Thej :)
It’s a fabulous idea to gift the watch to your reader – Congrats Manoj :) – do also share if you like the watch.
Really glad that you like the watch.
@Manoj Welcome :)
@Rajesh well blogs are because of readers right?
gr8 da….congrats manoj…on ur new watch :)
“in personal & other life..” other life? Iha loka perhaps? heh, he hasn’t reached there as yet but he might considering the bikes he rides ..lol am just kidding, an honest oversight there I guess.
iha refers to this world is it? or was it para loka? ah crap.
By “Other Life” I meant his film or professional life. May be I need to rephrase :)
Thanks for the feedback. Stay in touch and maybe the next time we’ll seek your feedback even before the collection is launched!
Assistant Brand Manager – Fastrack
@Anshul Sure. Thanks.
My comment spam software didn’t work !!!
Cool. Just Joking! Conrats both of you. Good going Thej..
Just read about your Finland trip.. Congratulations :)
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Cool offer, and what a great example of a good social media strategy. Thanks for sharing!
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