Web2.0 and Bollywood : Saawariya Team Twittering
Looks like bollywood is slowly has started getting what web2.0 can do for them. Few days back at Filmcamp myself and Sanjay Jha had a long discussion about bollywood and blogging. How much it can cut the PR and newspapers? How much near it can bring the actor to his fans? I have been reading Aamir Khan's blog ever since he started to blog. I have been his blog's biggest fan. Of course Aamir was the starting point of my and Sanjay's discussion ( BTW we met Sanjay on LinkedIn- How cool is that).
I had this dream of Aamir twittering about his life/work. I had left a comment on one of his blog post too. I am not sure if he read it. But looks like Saawariya team picked it up. It was a shocker when EventsBangalore got followed by somebody named Saawariya. Well I did not believe until I got a confirmation.
I am happy to see a main stream movie team picking up non-main stream method to give the details about the movie. Now I don't have to send an SMS to one of those costly NUMBERS to get updates. All I have to do is follow saawariya on twitter. I get all those tweets on to my mobile. This might be that one reason for me to watch Saawariaya instead of OSO :)