Every Quote About TATA’s Nano Almost

  • "We can not make a Rs one lakh car. Our engineers have said they cannot do it." - Shinzo Nakanishi, MD Maruthi Suzuki India
  • "Since, a promise is a promise the standard dealer version will cost Rs 1 lakh'' - Ratan Tata releasing the Nano to the world
  • An official of Hyundai Motors said "We definitely see it as impacting our sales" he said in halting English, preferring to maintain anonymity
  • "I observed families riding on two-wheelers -- the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family.
    Tata Motors' engineers and designers gave their all for about four years to realise this goal. Today, we indeed have a People's Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. We are happy to present the People's Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility
    ," - Ratan Tata releasing Nano to world
  • "I am having nightmares" - Chief U.N. climate scientist Rajendra Pachauri. Nobel Peace Prize winner. Talking about TATA 1 lakh car
  • "Pachauri will not have a nightmare and Sunita Narain can also sleep" - Tata talking about emission standards
  • "My skepticism about the Tata car is not about Tata's ability to put it together but to put it together at the price of Rs 1 lakh. It is not fair to say that Rs 1 lakh is the ex-factory price -- our two-stroke directly injected three wheeler, which is nowhere close to a car, costs close to Rs 1 lakh to the customer. I still haven't heard them (the Tatas) say it will be profitable." - Rajiv Bajaj of Bajaj Auto
  • "It is a proud moment for India. It demonstrates India's technological and entrepreneurial ability. The car will help people move from two-wheeler to four-wheeler and it will leap-frog the two-wheeler," It fulfills the need of the common Indian who aspires to move from a two-wheeler to a four-wheeler"- Kamal Nath. Minister of Commerce. Govt Of India
  • " It is a good car but we need to test it," "Only the Tata's can explain how they managed to achieve it." - Jagdish Khattar, former chairman and managing director of Maruti Udyog
  • "The key thing, therefore, is not the price of the car but the running cost" - Rajiv Bajaj of bajaj Auto
  • "I think it is a great thing for India because mobility is giving new opportunities. I hope Tata is driving a great success with the Rs one lakh car, but it is not our plan." - Thomas Kuehl SkodaAuto India Board Member
  • "The Rs one lakh car is a good decision and a good intention, but as far as Volkswagen is concerned producing a Rs one lakh car is a pure no because meeting the quality standards and safety is not feasible at all in such a model" - Andreas Prinz Volkswagen Group Sales India Managing Director (Passenger Cars)
  • "It is fantastic, outstanding engineering. It helps redefine the sector in the country. It has established new grounds." - Venu Srinivasab MD TVS
  • "The more, the merrier. Fundamentals of the two-wheeler industry are strong and Rs one lakh car is not something which we are worried about." - Anil Dua, VP Sales and
    Marketing, Hero Honda Motors

  • "In an ideal world, after the small car has been launched and is successful, that would be a nice time for me to exit," -Ratan Tata
  • "Every car has its own buyers and I am sure this car would also have its set of customers, but this segment does not excite us." - Karl Slym GM President and Managing Director
  • "The 1-lakh rupee car is not going to impact our potential customers. Our customers would buy our products for the sheer joy of riding." - P.Sam Head Sales. Yamaha
  • "In the marketplace, the best wins. I am quite willing to fight in the marketplace. I urge all players to fight in the market" - Ratan Tata
  • "The best thing is that they have kept the price at levels promised at concept stage. It is good to look at. I can't say about the driving experience as I have not taken a trial." - Ramesh Suri, Chairman, Subros
  • "I think it's a moment of history and I'm delighted an Indian company is leading the way." - Anand Mahindra of Mahindra and Mahindra Ltd
  • "I congratulate Tata. He has delivered what he promised." - Onkar Kanvar Apollo Tyres

Source: TV/Offline papers/Online papers/Magazine etc. Let me know if I quoted you wrong.

I just wish Ratan Tata, a happy retirement.

12 Responses

  1. prashanth says:

    great consolidated post Thej.
    tells a lot about it’s future.
    Let see….:)

  2. ila says:

    let see the product to the market and feedbacks..

  3. Good compliation mate…..
    Cheers for TATA !!!

  4. sandeep says:

    Mr. Tata hopes to use the Nano to become the Henry Ford of emerging India,
    –The Wall Street Journal online

  5. Hari says:

    Thanks Thej. However, my take is that this is definitely a “Destructive Innovation”. Automobile majors are not able to digest it. I have only one person to comment on – Mr. Rahul Bajaj who said that his auto costs close to a lakh. Mr.Rahul, can you think beyond an auto please? I would have accepted your comment if you have shown any innovation in the auto. A case study on Auto in “Innovative India” by Parmit Chanda mentions that there have been no changes in the structure of auto or its technology since its inception more than a decade back. Please think beyond what you have, before making a statement.

  6. You have really made a nice collection.. :)

  7. anamika says:

    very resourceful n very interestin…

  8. hi
    good luck

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